Monthly Archives: June 2012

True/False Friday: Powerpoint is the gold standard for professional presentations.

Posted on June 8, 2012 by Kate Epstein

False. Powerpoint is, without a doubt, the industry standard for presentations. It’s a proven standard and most of your organization’s audiences have seen enough of them to know what to expect. There are any number of resources that will tell you … Continue reading →

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Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)

Posted on June 5, 2012 by Kate Epstein

When we at MiniMatters realized how well the work we’d done for the Society of Former Special Agents of the FBI had turned out, we asked our contact, Anita, to let us create a video testimonial for our Web site. … Continue reading →

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True/False Friday: Your YouTube Channel can link to your website!

Posted on June 1, 2012 by Elissa Leif, CEO, MiniMatters Video + Marketing

It’s true! Up until recently, if you weren’t in the YouTube Nonprofit Program, you could only link from a video to other locations outside of YouTube by putting an http:// link within a video description. As part of its new … Continue reading →

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