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Recent Posts
- True/False Friday: Powerpoint is the gold standard for professional presentations.
- Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)
- True/False Friday: Your YouTube Channel can link to your website!
- Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.
- True/False Friday: In innovative online video, Americans always do the cool stuff first.
Archives
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Author Archives: Kate Epstein
True/False Friday: Powerpoint is the gold standard for professional presentations.
False. Powerpoint is, without a doubt, the industry standard for presentations. It’s a proven standard and most of your organization’s audiences have seen enough of them to know what to expect. There are any number of resources that will tell you … Continue reading
Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)
When we at MiniMatters realized how well the work we’d done for the Society of Former Special Agents of the FBI had turned out, we asked our contact, Anita, to let us create a video testimonial for our Web site. … Continue reading
Tip Tuesday: Consider video when you have a big organizational change to introduce.
When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters in to create a video that would lay out the change for their 200+ member companies. The video gave a confident and … Continue reading
True/False Friday: That special organization event you’ve been planning for will be over all too quickly.
You put so much energy into planning important events that sometimes it seems they go by in a blur. But the truth is, your special organization event doesn’t have to be over so fast. Our client the National Capital Gift … Continue reading
Posted in True/False Friday
Tagged association events, association meetings, clickable action button, conference attendee, events promotion, National Capital Gift Planning Council, nonprofit events, nonprofit video, Planned Giving Days conference, return on investment in video, video marketing, video production
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Tip Tuesday: A new Web site is a great time to build your video strategy.
Video has a lot of uses, but virtually every organization that uses online video posts it to their own Web site. While adding video is a great way to spruce up and contemporize just about any Web site, when an … Continue reading
True/False Friday: The photo looks great! It’ll be great in our video!
Unfortunately, this one is often false. A photo can have great composition and color, but when you look at it on your computer screen you really can’t tell if it’s a sufficiently high resolution to work in your video production. … Continue reading
Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.
Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should have been produced a few weeks ago. Mother’s Day is a … Continue reading
Posted in Tip Tuesday
Tagged best practices, blog post timing, Caring Economy Campaign, fundraising, marketing, MiniMatters, Mother's Day, Mother's Day video, nonprofit fundraising, scheduling media strategy, seo, tent pole events, traffic, video, video media strategy, Web video, youtube
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True/False Friday: Video is a great tool in all stages of fundraising
True. Just how true was driven home for us yesterday at the first workshop we attended at the excellent Association Foundation Group’s 10th National Conference. LISTEN! Give! Stay! What you need to do to attract and keep donors was all about the importance … Continue reading
Posted in True/False Friday
Tagged Association Foundation Group, Association Foundation Group National Conference, donor engagement, efficacy with video, Forman Communications, fundraising workshop, Kae Dakin Consulting, Lennie Magida, long-term donor loyalty, nonprofit fundraising, video in fundraising
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