Tag Archives: fundraising

True/False Friday: In innovative online video, Americans always do the cool stuff first.

Posted on May 25, 2012 by Kate Epstein

False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin, Ireland, has done in this fundraising video: The video is told from the viewer’s point of … Continue reading →

Posted in True/False Friday | Tagged , , , , , , , , , , , | Leave a comment

Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.

Posted on May 8, 2012 by Kate Epstein

Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should have been produced a few weeks ago. Mother’s Day is a … Continue reading →

Posted in Tip Tuesday | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Tip Tuesday: Put video in your emails!

Posted on April 3, 2012 by Kate Epstein

People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast and convenient it … Continue reading →

Posted in Tip Tuesday | Tagged , , , , , , , , , , , | Leave a comment

True/False Friday: If you build your video, they will come.

Posted on March 23, 2012 by Kate Epstein

We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch … Continue reading →

Posted in True/False Friday | Tagged , , , , , | Leave a comment

True/False Friday: You’re not ready for video.

Posted on March 16, 2012 by Kate Epstein

False.  Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying … Continue reading →

Posted in True/False Friday | Tagged , , , , | Leave a comment

True/False Friday: It’s impossible to take people directly from a video to your donation page.

Posted on March 9, 2012 by Kate Epstein

False.  There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page. At MiniMatters … Continue reading →

Posted in True/False Friday | Tagged , , , , , , , , , | Leave a comment

Tip Tuesday: Using text boxes on YouTube

Posted on March 6, 2012 by Elissa Leif, CEO, MiniMatters Video + Marketing

We manage our client Shizumi Kodomo Dance Troupe’s Nonprofit YouTube channel, and lately we’ve been experimenting with text boxes, which are one type of what YouTube calls “annotations.” Annotations are add-ons to videos that are available in a variety of … Continue reading →

Posted in Tip Tuesday | Tagged , , , , , , | Leave a comment