Tag Archives: fundraising video

Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)

Posted on June 5, 2012 by Kate Epstein

When we at MiniMatters realized how well the work we’d done for the Society of Former Special Agents of the FBI had turned out, we asked our contact, Anita, to let us create a video testimonial for our Web site. … Continue reading →

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True/False Friday: Your YouTube Channel can link to your website!

Posted on June 1, 2012 by Elissa Leif, CEO, MiniMatters Video + Marketing

It’s true! Up until recently, if you weren’t in the YouTube Nonprofit Program, you could only link from a video to other locations outside of YouTube by putting an http:// link within a video description. As part of its new … Continue reading →

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True/False Friday: In innovative online video, Americans always do the cool stuff first.

Posted on May 25, 2012 by Kate Epstein

False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin, Ireland, has done in this fundraising video: The video is told from the viewer’s point of … Continue reading →

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