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Recent Posts
- True/False Friday: Powerpoint is the gold standard for professional presentations.
- Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)
- True/False Friday: Your YouTube Channel can link to your website!
- Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.
- True/False Friday: In innovative online video, Americans always do the cool stuff first.
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Tag Archives: MiniMatters
Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)
When we at MiniMatters realized how well the work we’d done for the Society of Former Special Agents of the FBI had turned out, we asked our contact, Anita, to let us create a video testimonial for our Web site. … Continue reading
Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.
Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should have been produced a few weeks ago. Mother’s Day is a … Continue reading
Posted in Tip Tuesday
Tagged best practices, blog post timing, Caring Economy Campaign, fundraising, marketing, MiniMatters, Mother's Day, Mother's Day video, nonprofit fundraising, scheduling media strategy, seo, tent pole events, traffic, video, video media strategy, Web video, youtube
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True/False Friday: Those polka dots look great on you!
OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka dots, stripes, checks, and outlandish colors are all on our video … Continue reading
True/False Friday: The kids think they know it all about Web video.
Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young people, those “digital natives,” know everything about Web video…or even think they do. Our presentation as … Continue reading
Posted in True/False Friday
Tagged blogs, communication through social media, digitall natives, diy video, editing techniques, interview techniques, Lois Lipman, marketing, messaging techniques, MiniMatters, social media, University of Maryland, video, video and technique, videos, Web video
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True/False Friday: You’re probably using video in all the ways that make sense
It’s certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its use. We were struck by the Web Video Marketing Council and Flimp Media’s study linked here of seasoned marketing professionals, … Continue reading
True/False Friday: Email is so 2011 for nonprofits
False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success in the calendar year 2011 with email, Facebook, and Twitter. Forty-four may not sound huge, but they say they … Continue reading
Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast and convenient it … Continue reading
True/False Friday: You should treat video with as much care as your other marketing pieces.
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of this might be OK: But there are places you and your organization can go wearing these pearls that you just can’t when … Continue reading
Posted in True/False Friday
Tagged best practices, experts, MiniMatters, online giving, online marketing, tips, video, videos
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Tip Tuesday: Check out addictomatic!
Occasionally, we come across useful tools that we like to share. Here’s one – Addictomatic. Their front page usually seems to imply they’re all about celebrities, but like many automated functions Addictomatic can be used to pursue the serious just … Continue reading
Posted in Tip Tuesday
Tagged addictomatic, analytics, key words, marketing, MiniMatters, online marketing, seo, tip tuesday, tips, video
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MiniMatters Web Video Blog 