Category Archives: Tip Tuesday

Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)

When we at MiniMatters realized how well the work we’d done for the Society of Former Special Agents of the FBI had turned out, we asked our contact, Anita, to let us create a video testimonial for our Web site. … Continue reading

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Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.

Trapit is a great tool for personalized searching that produces visually appealing results. While Google Alerts can be a powerful tool for anything you need to watch like a hawk—like anything that names your organization itself—its approach is rather everything-and-the-kitchen-sink, … Continue reading

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Tip Tuesday: Consider video when you have a big organizational change to introduce.

When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters in to create a video that would lay out the change for their 200+ member companies. The video gave a confident and … Continue reading

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Tip Tuesday: A new Web site is a great time to build your video strategy.

Video has a lot of uses, but virtually every organization that uses online video posts it to their own Web site. While adding video is a great way to spruce up and contemporize just about any Web site, when an … Continue reading

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Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.

Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should have been produced a few weeks ago. Mother’s Day is a … Continue reading

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Tip Tuesday: Vimeo has a lot to offer.

Many of you know all about why you should have a YouTube channel, and you’ve probably started setting up a YouTube channel or had us do it for you.  But have you checked out Vimeo? Much as we value YouTube’s … Continue reading

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Tip Tuesday: Take a look at how organizations like yours are using online video.

Our readers from associations may find it particularly interesting to take a look at this Web site for the National Association of Broadcasters conference, which is happening this week. The theme of the conference is the Great Content Shift—consumers’ demand … Continue reading

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Tip Tuesday: Make a good YouTube Channel

It might seem redundant to invest time in making your YouTube channel fancy when you already show your videos on your Web site.  Or, maybe Vimeo is your online video platform of choice.  Why put extra time into YouTube? Here are … Continue reading

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Tip Tuesday: Put video in your emails!

People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast and convenient it … Continue reading

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