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Recent Posts
- True/False Friday: Powerpoint is the gold standard for professional presentations.
- Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)
- True/False Friday: Your YouTube Channel can link to your website!
- Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.
- True/False Friday: In innovative online video, Americans always do the cool stuff first.
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Tag Archives: best practices
Tip Tuesday: Consider video when you have a big organizational change to introduce.
When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters in to create a video that would lay out the change for their 200+ member companies. The video gave a confident and … Continue reading
Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.
Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should have been produced a few weeks ago. Mother’s Day is a … Continue reading
Posted in Tip Tuesday
Tagged best practices, blog post timing, Caring Economy Campaign, fundraising, marketing, MiniMatters, Mother's Day, Mother's Day video, nonprofit fundraising, scheduling media strategy, seo, tent pole events, traffic, video, video media strategy, Web video, youtube
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True/False Friday: Those polka dots look great on you!
OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka dots, stripes, checks, and outlandish colors are all on our video … Continue reading
True/False Friday: Email is so 2011 for nonprofits
False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success in the calendar year 2011 with email, Facebook, and Twitter. Forty-four may not sound huge, but they say they … Continue reading
Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast and convenient it … Continue reading
True/False Friday: You should treat video with as much care as your other marketing pieces.
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of this might be OK: But there are places you and your organization can go wearing these pearls that you just can’t when … Continue reading
Posted in True/False Friday
Tagged best practices, experts, MiniMatters, online giving, online marketing, tips, video, videos
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Tip Tuesday: Improve your Facebook page even more than you thought with video.
Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much. (You’ll find it on the first page of this best practices document.) That’s like going … Continue reading
Posted in Tip Tuesday
Tagged best practices, diy video, engagement, facebook, online marketing, professional video, tip tuesday, video, videos
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