Tag Archives: online marketing

True/False Friday: In innovative online video, Americans always do the cool stuff first.

Posted on May 25, 2012 by Kate Epstein

False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin, Ireland, has done in this fundraising video: The video is told from the viewer’s point of … Continue reading →

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True/False Friday: Those polka dots look great on you!

Posted on April 27, 2012 by Kate Epstein

OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka dots, stripes, checks, and outlandish colors are all on our video … Continue reading →

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True/False Friday: Email is so 2011 for nonprofits

Posted on April 7, 2012 by Kate Epstein

False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success in the calendar year 2011 with email, Facebook, and Twitter. Forty-four may not sound huge, but they say they … Continue reading →

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True/False Friday: You should treat video with as much care as your other marketing pieces.

Posted on March 30, 2012 by Kate Epstein

True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of this might be OK: But there are places you and your organization can go wearing these pearls that you just can’t when … Continue reading →

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Tip Tuesday: Improve your Facebook page even more than you thought with video.

Posted on March 27, 2012 by Kate Epstein

Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much. (You’ll find it on the first page of this best practices document.) That’s like going … Continue reading →

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Tip Tuesday: Check out addictomatic!

Posted on March 20, 2012 by Kate Epstein

Occasionally, we come across useful tools that we like to share. Here’s one – Addictomatic.  Their front page usually seems to imply they’re all about celebrities, but like many automated functions Addictomatic can be used to pursue the serious just … Continue reading →

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