Tag Archives: Web video

True/False Friday: In innovative online video, Americans always do the cool stuff first.

Posted on May 25, 2012 by Kate Epstein

False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin, Ireland, has done in this fundraising video: The video is told from the viewer’s point of … Continue reading →

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Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.

Posted on May 8, 2012 by Kate Epstein

Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should have been produced a few weeks ago. Mother’s Day is a … Continue reading →

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True/False Friday: The kids think they know it all about Web video.

Posted on April 20, 2012 by Kate Epstein

Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young people, those “digital natives,” know everything about Web video…or even think they do. Our presentation as … Continue reading →

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True/False Friday: You’re probably using video in all the ways that make sense

Posted on April 13, 2012 by Kate Epstein

It’s certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its use. We were struck by the Web Video Marketing Council and Flimp Media’s study linked here of seasoned marketing professionals, … Continue reading →

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