Monthly Archives: March 2012

True/False Friday: You should treat video with as much care as your other marketing pieces.

Posted on March 30, 2012 by Kate Epstein

True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of this might be OK: But there are places you and your organization can go wearing these pearls that you just can’t when … Continue reading →

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Tip Tuesday: Improve your Facebook page even more than you thought with video.

Posted on March 27, 2012 by Kate Epstein

Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much. (You’ll find it on the first page of this best practices document.) That’s like going … Continue reading →

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True/False Friday: If you build your video, they will come.

Posted on March 23, 2012 by Kate Epstein

We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch … Continue reading →

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Tip Tuesday: Check out addictomatic!

Posted on March 20, 2012 by Kate Epstein

Occasionally, we come across useful tools that we like to share. Here’s one – Addictomatic.  Their front page usually seems to imply they’re all about celebrities, but like many automated functions Addictomatic can be used to pursue the serious just … Continue reading →

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True/False Friday: You’re not ready for video.

Posted on March 16, 2012 by Kate Epstein

False.  Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying … Continue reading →

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Tip Tuesday: There are no rules for determining the right length for video.

Posted on March 13, 2012 by Kate Epstein

Others may be debating what the Stop Kony video says about the power of social media and whether the video is misleading and why it went so viral, but something we noticed is how long this video is. The Invisible Children … Continue reading →

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True/False Friday: It’s impossible to take people directly from a video to your donation page.

Posted on March 9, 2012 by Kate Epstein

False.  There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page. At MiniMatters … Continue reading →

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Tip Tuesday: Using text boxes on YouTube

Posted on March 6, 2012 by Elissa Leif, CEO, MiniMatters Video + Marketing

We manage our client Shizumi Kodomo Dance Troupe’s Nonprofit YouTube channel, and lately we’ve been experimenting with text boxes, which are one type of what YouTube calls “annotations.” Annotations are add-ons to videos that are available in a variety of … Continue reading →

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