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Recent Posts
- True/False Friday: Powerpoint is the gold standard for professional presentations.
- Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)
- True/False Friday: Your YouTube Channel can link to your website!
- Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.
- True/False Friday: In innovative online video, Americans always do the cool stuff first.
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Category Archives: True/False Friday
True/False Friday: Powerpoint is the gold standard for professional presentations.
False. Powerpoint is, without a doubt, the industry standard for presentations. It’s a proven standard and most of your organization’s audiences have seen enough of them to know what to expect. There are any number of resources that will tell you … Continue reading
True/False Friday: Your YouTube Channel can link to your website!
It’s true! Up until recently, if you weren’t in the YouTube Nonprofit Program, you could only link from a video to other locations outside of YouTube by putting an http:// link within a video description. As part of its new … Continue reading
True/False Friday: That special organization event you’ve been planning for will be over all too quickly.
You put so much energy into planning important events that sometimes it seems they go by in a blur. But the truth is, your special organization event doesn’t have to be over so fast. Our client the National Capital Gift … Continue reading
Posted in True/False Friday
Tagged association events, association meetings, clickable action button, conference attendee, events promotion, National Capital Gift Planning Council, nonprofit events, nonprofit video, Planned Giving Days conference, return on investment in video, video marketing, video production
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True/False Friday: The photo looks great! It’ll be great in our video!
Unfortunately, this one is often false. A photo can have great composition and color, but when you look at it on your computer screen you really can’t tell if it’s a sufficiently high resolution to work in your video production. … Continue reading
True/False Friday: Video is a great tool in all stages of fundraising
True. Just how true was driven home for us yesterday at the first workshop we attended at the excellent Association Foundation Group’s 10th National Conference. LISTEN! Give! Stay! What you need to do to attract and keep donors was all about the importance … Continue reading
Posted in True/False Friday
Tagged Association Foundation Group, Association Foundation Group National Conference, donor engagement, efficacy with video, Forman Communications, fundraising workshop, Kae Dakin Consulting, Lennie Magida, long-term donor loyalty, nonprofit fundraising, video in fundraising
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True/False Friday: Those polka dots look great on you!
OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka dots, stripes, checks, and outlandish colors are all on our video … Continue reading
True/False Friday: The kids think they know it all about Web video.
Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young people, those “digital natives,” know everything about Web video…or even think they do. Our presentation as … Continue reading
Posted in True/False Friday
Tagged blogs, communication through social media, digitall natives, diy video, editing techniques, interview techniques, Lois Lipman, marketing, messaging techniques, MiniMatters, social media, University of Maryland, video, video and technique, videos, Web video
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True/False Friday: You’re probably using video in all the ways that make sense
It’s certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its use. We were struck by the Web Video Marketing Council and Flimp Media’s study linked here of seasoned marketing professionals, … Continue reading
True/False Friday: Email is so 2011 for nonprofits
False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success in the calendar year 2011 with email, Facebook, and Twitter. Forty-four may not sound huge, but they say they … Continue reading
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