Tag Archives: Action Button

True/False Friday: In innovative online video, Americans always do the cool stuff first.

Posted on May 25, 2012 by Kate Epstein

False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin, Ireland, has done in this fundraising video: The video is told from the viewer’s point of … Continue reading →

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Tip Tuesday: Make a good YouTube Channel

Posted on April 10, 2012 by Kate Epstein

It might seem redundant to invest time in making your YouTube channel fancy when you already show your videos on your Web site.  Or, maybe Vimeo is your online video platform of choice.  Why put extra time into YouTube? Here are … Continue reading →

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True/False Friday: It’s impossible to take people directly from a video to your donation page.

Posted on March 9, 2012 by Kate Epstein

False.  There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page. At MiniMatters … Continue reading →

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