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Recent Posts
- True/False Friday: Powerpoint is the gold standard for professional presentations.
- Tip Tuesday: Videos are the key to effective testimonials. (With five great reasons why!)
- True/False Friday: Your YouTube Channel can link to your website!
- Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.
- True/False Friday: In innovative online video, Americans always do the cool stuff first.
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Tag Archives: nonprofit fundraising
Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.
Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should have been produced a few weeks ago. Mother’s Day is a … Continue reading
Posted in Tip Tuesday
Tagged best practices, blog post timing, Caring Economy Campaign, fundraising, marketing, MiniMatters, Mother's Day, Mother's Day video, nonprofit fundraising, scheduling media strategy, seo, tent pole events, traffic, video, video media strategy, Web video, youtube
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True/False Friday: Video is a great tool in all stages of fundraising
True. Just how true was driven home for us yesterday at the first workshop we attended at the excellent Association Foundation Group’s 10th National Conference. LISTEN! Give! Stay! What you need to do to attract and keep donors was all about the importance … Continue reading
Posted in True/False Friday
Tagged Association Foundation Group, Association Foundation Group National Conference, donor engagement, efficacy with video, Forman Communications, fundraising workshop, Kae Dakin Consulting, Lennie Magida, long-term donor loyalty, nonprofit fundraising, video in fundraising
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True/False Friday: Email is so 2011 for nonprofits
False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success in the calendar year 2011 with email, Facebook, and Twitter. Forty-four may not sound huge, but they say they … Continue reading
Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast and convenient it … Continue reading
True/False Friday: If you build your video, they will come.
We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch … Continue reading
Posted in True/False Friday
Tagged fundraising, nonprofit fundraising, nonprofit program, tips, video, videos
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True/False Friday: You’re not ready for video.
False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying … Continue reading
Posted in True/False Friday
Tagged fundraising, MiniMatters, nonprofit fundraising, video, videos
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Tip Tuesday: Using text boxes on YouTube
We manage our client Shizumi Kodomo Dance Troupe’s Nonprofit YouTube channel, and lately we’ve been experimenting with text boxes, which are one type of what YouTube calls “annotations.” Annotations are add-ons to videos that are available in a variety of … Continue reading
Posted in Tip Tuesday
Tagged annotations, fundraising, nonprofit fundraising, nonprofit program, text boxes, video, youtube
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