Tag Archives: engagement

Tip Tuesday: Consider video when you have a big organizational change to introduce.

Posted on May 22, 2012 by Kate Epstein

When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters in to create a video that would lay out the change for their 200+ member companies. The video gave a confident and … Continue reading →

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True/False Friday: You’re probably using video in all the ways that make sense

Posted on April 13, 2012 by Kate Epstein

It’s certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its use. We were struck by the Web Video Marketing Council and Flimp Media’s study linked here of seasoned marketing professionals, … Continue reading →

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Tip Tuesday: Put video in your emails!

Posted on April 3, 2012 by Kate Epstein

People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast and convenient it … Continue reading →

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Tip Tuesday: Improve your Facebook page even more than you thought with video.

Posted on March 27, 2012 by Kate Epstein

Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much. (You’ll find it on the first page of this best practices document.) That’s like going … Continue reading →

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